Note: This is the second key revision of our previous proposals. The general sentiment of this update that is to strip things back and focus purely on the product itself.
TL;DR
MOOØNBEANS is a project that produces and sells premium OpenSauce baked beans, and proliferates Nouns by getting them into grocery stores. This is a world first: a community-owned baked bean brand, and a true collaboration between Nouns and Sublime Butter (that’s us). To deliver on this vision, we’re asking for $150,000 (c.135 Ether).
Who we are
We’re Sublime Butter Ltd. We’re a UK-based butter company with a huge array of awards under our belt. We have excellent in-roads with distributors, a proven track record of amazing product development, and a profound understanding of brand.
But that’s not all. We have in our midst a team of powerful developers, designers, storytellers, marketers and strategists who are at the absolute top of their game. Between us we have won two Emmy awards, three Webby awards, and had two BAFTA nominations.
What are the opportunities?
There are a variety of legal, regulatory and licensing must-haves required to be an FMCG brand. It also takes a lot of skill, knowledge and experience to develop, produce and distribute a successful FMCG product. This makes it a tough market for a DAO to break into. UNLESS you have us as a partner.
The baked bean industry in the UK is ENORMOUS. Brits get through two million tins of them every single day. And yet, it is one of the plainest and most uninventive verticals on a supermarket shelf. We think this makes it ripe for disruption.